“Stay With Own Culture” – lensed by Yin Chao for Elle Men China 2016.

Whatever the genre or mood of the photo shoot – whether the salient aspect of the resulting pictures is beauty, fashion, glamour or celebrity – Yin’s aim is always the same. He must “capture the soul”, he says.

Yin is a Buddhist and his religion frames his view of photography. “Beautiful things are beautiful, but as a fashion photographer, you realise it’s all an illusion,” he says. “You can, however, use photography as a medium and tool to express your opinion about society.” Yin acknowledges that this power to express his opinion brings with it responsibility to wield it for the good of society. His aim is to inspire admiration of the country’s cultures and to celebrate diversity. “Through my photographs, I hope people can not only experience beauty within but also gain philosophical inspiration