Zhang JiaCheng's experience of learning traditional Chinese painting in his younger time cultivated his unique understanding towards images and the composition. He get creative inspiration from the details of life. Through changing subjects’position and scene, he puts daily scene and still life in the viewfinder in a view that is more than recording. He regards photography as powerful language and interprets nostalgic oriental aesthetics through the lens.
Cloud people invokes a celestial spell, bringing winged messengers and unearthly spirits - mythical symbols of hope and guardianship; this collection features garments and textiles made through embroidery on handwoven Bengal mul, zardozi, brocade and mashru.